Improving Your Real Estate Property’s Digital Portfolio

August 2016 /

Virtual Reality videos, Drones, 3D floor plans, and 360-degree videos are changing how real estate properties are showcased to potential buyers.

While technology is disrupting agent workspace and enhancing productivity, it is also changing the way properties are shown online. Photos and galleries are a thing of the past. Buyers now expect virtual tours of the property including 3D rendered floor plans, 360-degree videos, and virtual reality experiences. 3D floor plan company Floored made a splash at the TechCrunch Disrupt NY event. Floored helps realtors map residential spaces in 3D by piecing together photography and computer models. Adding furniture digitally not only saves you money from staging but also allows buyers to get a better feel of the property.

Similar to Floored, virtual tour company Matterport offers an immersive media system that captures and produces flawless virtual tours of properties. With their media package and an iPad, agents no longer need DSLR cameras, leaving all the photography to Matterport. Sending buyers virtual tours allows them to shortlist which ones to visit. This digital experience enhances the buyer’s experience and saves time in visiting properties. And in an industry where time is money, realtors are saving trips to houses and thousands of dollars per year.

Besides saving time, ramping up a property’s digital portfolio also increases viewer engagement. These digital viewings are like 24/7 open houses, further allowing international buyers to view properties abroad. Investing in real estate technology allows you to differentiate your marketing and win more listings.

From photo galleries to virtual reality, property digital portfolios have come a long way. With the increasing expectation and demand for enhanced digital media, make sure to keep up with the trends.

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